On July 23, 2026, as part of the "Beach Film Festival", the workshop "Strategies for Planning a Film Festival and Pitching to Sales Agents" was held at the "Armada" boat in Ohrid. The event was organized by the Creative Europe Desk MK within the Ministry of Culture and Tourism, in collaboration with the "Beach Film Festival".
Through the European experience of Anna Huth, Board Member of the European Film Academy, Assistant Professor at the prestigious Kieślowski Film School, and official evaluator for the Creative Europe MEDIA program, participants received practical guidance on the strategic positioning of film projects at international film festivals. The session focused on enhancing selection opportunities and successfully pitching to international sales agents and festival programmers in an increasingly competitive European landscape.
Additionally, specific support mechanisms under the Creative Europe MEDIA sub-programme were presented, with a particular focus on the "Film Festivals" and "Networks of European Festivals" calls.
The workshop provided an opportunity for direct discussion and networking among film professionals, festival organizers, producers, representatives of the Creative Europe Desk MK, and lecturer Anna Huth.
